Overview
Investify is a comprehensive financial planning and investment platform that focuses on ethical, conflict-free advisory services. The platform serves Indian investors seeking personalized financial planning with complete fee transparency. It offers both commission-based mutual fund investments and fee-based comprehensive financial planning services. The platform targets middle-class investors, working professionals, and NRIs who want systematic wealth creation with professional guidance. Investify differentiates itself through its ethical approach, promising zero conflict of interest and complete fee disclosure to clients.
Key Features
Comprehensive Financial Planning
360-degree financial assessment and goal-based planning
Mutual Fund Investment
Direct and regular fund options with portfolio tracking
Portfolio Management
Real-time tracking and quarterly reviews
Tax Planning & ITR Filing
Complete tax optimization services
Insurance Advisory
Life, health, and vehicle insurance planning
Goal-Based Investing
Customized investment strategies for specific financial goals
Pros & Cons
Advantages
- Complete fee transparency and ethical approach
- Comprehensive 360-degree financial planning
- Certified financial advisors (SEBI/FPSB)
- Quarterly mandatory portfolio reviews
- Zero conflict of interest policy
Limitations
- Higher fees compared to DIY platforms
- Limited to the Indian market only
- Requires an annual commitment for planning
- No advanced trading features
- Small customer base compared to major platforms
Security Features
Regulatory Compliance: All advisors are certified under the Securities Exchange Board of India (SEBI) or the Financial Planning Standard Board (FPSB
Data Protection: The platform emphasizes secure data handling and commits to protecting user information
Secure Transactions: Utilizes secure online transaction processing for all investments
Advisor Verification: Mandatory clearance of NSE Series V-A (Mutual Fund Distribution) and Series VIII-A (Equity Derivatives)
Documentation: All advisory actions are documented and executed only after client acceptance
Security Limitations: Limited information available about specific encryption protocols and cybersecurity measures on their website.
Pricing & Fees
| Service | Fee | Details |
|---|---|---|
| Mutual Fund Investments | Commission-based (Free) | No direct charges to investors |
| Financial Planning | ₹14,999/year | Comprehensive 360-degree planning |
| PMS Services | Dynamic Charges | Varies based on portfolio size |
| AIF & Structured Products | Dynamic Charges | Custom pricing based on investment |
| Insurance Policies | Commission-based | No additional charges to clients |
Getting Started
Detailed Ratings
Final Verdict
Investify stands out for its ethical approach and complete fee transparency in financial advisory services. The platform effectively combines traditional financial planning with modern technology. While fees may be higher than DIY options, the comprehensive planning and conflict-free advisory services justify the cost for serious investors. However, limited advanced features may not suit active traders.