Baobab

Baobab Group empowers 500,000+ African small businesses through microfinance and SME loans across seven countries. While offering crucial financial inclusion services, the platform faces app functionality challenges and higher interest rates compared to traditional banking options.

Kenya ★ 4.1/5 Security: B
★ 4.1 Rating
500 Downloads
2.5% - 15% Pricing
B Security

Overview

Baobab Group provides financial services to half a million small businesses in seven countries on the African continent, broadening access to finance among those underserved by traditional banks. The platform focuses on microfinance and business lending rather than traditional payment processing.

Target Users:

  • Small and medium enterprises (SMEs) in Africa
  • Financially underserved entrepreneurs
  • Micro-businesses seeking working capital
  • Users across 16 Nigerian states and other African regions

Primary Purpose: Baobab Group’s mission is to drive financial inclusion by providing accessible loans and financial services to African entrepreneurs who lack access to traditional banking.

Key Features

Micro-loans:

Loans up to €10,000 with repayment schedules under 12 months

SME Loans

Larger loans up to €300,000 with terms up to 60 months

Mobile Money Integration

Transfer funds to and from Baobab accounts via mobile app

TAKA Loan Repayment

24/7 loan repayment feature through the mobile app

Current Accounts

Business banking services for SMEs

Multi-country Operations

Services across 7 African countries

Pros & Cons

Advantages

  • Serves underbanked African markets
  • Quick loan approval process
  • Multiple loan options available
  • Mobile money integration
  • 24/7 digital services

Limitations

  • Limited to African markets only
  • App functionality issues reported by users
  • High interest rates compared to traditional banks
  • Limited payment processing features
  • Account creation difficulties

Security Features

Regulatory Compliance: Licensed financial services provider in operating countries

KYC Procedures: Know Your Customer verification for loan applications

Mobile Security: App-based authentication and secure login protocols

Data Protection: Standard encryption for financial transactions

Pricing & Fees

ServiceFeeDetails
Micro-loans (up to €10,000)2.5% - 8% monthlyShort-term business loans, up to 12 months
SME Loans (up to €300,000)1.5% - 6% monthlyLonger-term financing, up to 60 months
Current Account MaintenanceVaries by countryStandard business banking fees apply
Mobile Money Transfers1% - 3% per transactionFunds transfer via mobile app
Loan Processing Fee1% - 2% of loan amountOne-time fee at loan origination

Getting Started

1. Download the App
Get "My Baobab" from Google Play Store or Apple App Store for your country.
2. Account Registration
Complete the registration process with personal and business information for verification.
3. Document Submission
Upload required identification documents and business registration papers as needed.
4. Loan Application
Choose between micro-loans or SME loans based on your business financing needs.
5. Verification Process
Wait for Baobab's team to review and verify your application and documents.
6. Account Activation
Once approved, activate your account and start accessing loans and mobile services.
7. Fund Access
Receive approved loan funds directly to your Baobab account or mobile money wallet.

Detailed Ratings

Loan Accessibility
8.0/10
Market Coverage
9.0/10
Interest Rates
5.0/10
Customer Support
2.0/10

Final Verdict

Baobab Group serves a crucial role in African financial inclusion, particularly for underserved entrepreneurs. While the platform excels in loan accessibility and multi-country coverage, technical issues with the mobile app and high interest rates present challenges for users.